Direct mail should be just that, direct and to the point. It needs to grab the viewer's attention quickly communicate the message. A properly targeted piece will yield outstanding results. Dunkin' Donuts - The Great Giveaway Dunkin' Donuts 3 postcard series mailed to all franchises reminding them to prepare for a free donut giveaway day. 4/2 color postcards PGA - Ryder Cup, Brookline 1999 1999 Ryder Cup 1999 Piece to direct traffic patterns, identify parking areas and encourage the use of public transportation. 4 color, BRC Produced for ConoverTuttle Pratt Institute Pratt Institute Search piece directed at students interested in attending a school for art and design. 6 color, 8-panel barrel fold Hobart & William Smith Colleges HWS Yield Pieces Sent to students accepted for admission to encourage them to select HWS as their college to attend. 2 color, BRC Hobart & William Smith Colleges HWS Search Piece DM that folds out into a mini poster of the scenic HWS Campus. Sent to interested perspective students. 4 color, opens to 11x17 Trick or Treat for UNICEF UNICEF Sent to schools and youth groups or order UNICEF trick or treat donation boxes. Over 1 million produced and distributed. 8.5 x 21, 4-panel bangtail mailer, built-in envelop Philadelphia Academy of Art Philadelphia Academy of Art Encourage enrollment in the Academy School and membership in the Museum. Multiple inserts. 3, 2/2 color inserts with BRC Lindesign / 781-444-0940 / dave@lindesign.biz David Linde, Principal 21 Pine Grove Street Needham, Mass 02494